According to the REAL Trends 500, Keller Williams Realty’s top brokerages sold more real estate than any other franchise’s brokerages last year. The report is an annual industry ranking published by REAL Trends, Inc., a leading source of analysis and information on the residential brokerage and housing industry.
The REAL Trends results reinforce the record-setting productivity gains Keller Williams Realty announced previously. In 2012, per-agent units increased 23 percent, closed volume was up 31 percent, and gross commission income rose 28 percent – far outpacing the industry. A record 91 percent of the company’s offices were profitable for the year. Moreover, the Keller Williams Realty profit share system distributed $55 million in profits to associates – an increase of 44 percent over the previous year.
What does this mean for the average customer? A better buying or selling experience. The success isn’t accidental for Keller Williams. As the largest real estate franchise in the U.S, the infrastructure is in place to equip real estate associates with exceptional training and a massive network thus resulting in a better exposure for their clients. Bigger isn’t always better but in this case it is.
With more success comes more expectations and Keller Williams is the first to reset the bar with aggressive goals for their company and its over 84,000 associates. Resting on their laurels isn’t an option which is why potential clients can rest assured when choosing Keller Williams.